OK Go: This Too Shall Pass Video Premiere
10 March, 2010 3:51 PM
"This Too Shall Pass" is the second single by OK Go from the album Of the Blue Colour of the Sky. It was released in January, 2009. The band took the rather unorthodox route of creating two official music videos for the song, both of which premiered on YouTube. The first features a live performance of the song in collaboration with the University of Notre Dame Marching Band. The second features a giant Rube Goldberg machine, constructed to operate in time with the song. The popularity of the second music video of the song has been compared to that of the band's video for "Here It Goes Again"
The second and official music video features a four-minute, apparent one shot sequence of the song being played in time to the actions of a giant Rube Goldberg machine built in a two-story warehouse from numerous random objects.
The video premiered on YouTube on March 2, 2010. Within a day of the video's premiere, it was viewed more than 900,000 times.
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